FOCUS 2025 | E-MTB

FOCUS JAM²

If there was only one e-mountain bike in the world, the Focus JAM² 2025 would be the perfect choice for you. This bike embodies everything that makes a trail bike and gives you the safety you need on any terrain - whether uphill or downhill.

Learn more about Focus Jam² 2025

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Focus Jam²

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Focus Thron SQUARED 6.8 Cremewhite 2023 - Liquid-Life
Sale price5.599,00 €* GRATIS Premium Versand
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Focus Thron SQUARED 6.8 EQP Diamondblack 2023 - Liquid-Life
Sale price5.599,00 €* GRATIS Premium Versand
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Focus Thron SQUARED 6.8 EQP Goldbrown 2023 - Liquid-Life
Sale price5.599,00 €* GRATIS Premium Versand
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Focus Thron SQUARED 6.8 EQP Diamond Black 2023 - Liquid-Life
Sale price5.799,00 €* GRATIS Premium Versand
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Focus Thron SQUARED 6.7 grau 2023 - Liquid-Life
Sale price4.999,00 €* GRATIS Premium Versand
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Focus Thron SQUARED 6.7 EQP grau 2023 - Liquid-Life
Sale price4.999,00 €* GRATIS Premium Versand
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Focus Jarifa SQUARED 6.8 goldBraun 2023 - Liquid-Life
Sale price4.199,00 €* GRATIS Premium Versand
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Focus Jarifa SQUARED 6.7 schwarz 2023 - Liquid-Life
Sale price3.699,00 €* GRATIS Premium Versand
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Focus Jarifa SQUARED 6.9 Diamondblack Small 2023 - Liquid-Life
Sale price4.599,00 €* GRATIS Premium Versand
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Focus Jam SQUARED 8.9 Carbon raw / Carbon glossy 2023 - Liquid-Life
Sale price8.499,00 €* GRATIS Premium Versand
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Focus Jam SQUARED 6.8 Stoneblue / Slategrey 2023 - Liquid-Life
Sale price6.499,00 €* GRATIS Premium Versand
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Focus JAM² 6.9 600 Slategrey / Magicblack 2025
Sale price6.699,00 €* GRATIS Premium Versand
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Focus SAM² 6.0 600 Nepalsilver / Steelgrey 2025
NEU
Sale price8.499,00 €* GRATIS Premium Versand
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Focus JAM² 6.9 600 Nepalsilver / Emeraldgreen 2025
Sale price6.699,00 €* GRATIS Premium Versand
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Focus SAM² 6.8 800 Urbangreen / Magiclack 2025
NEU
Sale price5.999,00 €* GRATIS Premium Versand
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Focus SAM² 6.9 800 White / Steelgrey 2025
NEU
Sale price7.499,00 €* GRATIS Premium Versand
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Focus SAM² 6.8 800 Lightgrey / Macha 2025
NEU
Sale price5.999,00 €* GRATIS Premium Versand
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FOCUS 2025: The beginning of a new product era

Discover the brand new Focus Jam Squared 2025 at Liquid Life.de

FOCUS has revised the E-MTB models SAM², JAM² and THRON² with Bosch motor to adapt them perfectly to the current requirements of E-MTBs.

THE OPTICAL COMPARISON

model year 2023/2025

The new FOCUS E-MTBs build on the strengths of the previous models and eliminate their weaknesses. The removable battery remains, but a robust battery cover on the down tube makes removal much easier. This also enables a new positioning of the drive unit - the low center of gravity remains without the bike looking bulky. The design has also been visually revised: the semi-integrated damper, a two-tone paintwork with a color gradient and the painted damper linkage ensure a refined appearance. The FOCUS logo now adorns the down tube in a subtle and high-quality style.

2023

2025

Drag

Making the premium look accessible to everyone

ALUMINUM FRAME IN CARBON LOOK

With the precisely ground welds on the head tube and the semi-integrated shock mount, the JAM² and its sister models could easily be confused with carbon bikes.

Focus Jam² battery options

FOCUS has developed the frames of the new E-MTBs with two key goals in mind: a lightweight look and particularly agile trail handling. That's why the compact 600 Wh battery combined with a slim silhouette was chosen as the main design. The battery can be removed from the down tube by tilting it instead of sliding it out. For riders who need more battery capacity, the frames are also suitable for the larger 800 Wh battery - by replacing the down tube cover. This flexibility makes it possible to swap the batteries between all new FOCUS E-MTB models, so you can offer your customers exactly what they need.

In addition, all frames, regardless of size, are compatible with the 250 Wh range extender, allowing four possible battery configurations from 600 up to an impressive 1050 Wh.

The essence of Focus Jam²

The Focus Jam² represents a new era in the field of electrically assisted mountain bikes. By combining a powerful drive with sophisticated fully suspension, it offers unparalleled performance that impresses on both challenging single trails and long mountain tours. Focus's engineering masterpiece has produced an E-MTB that leaves nothing to be desired.

Who is Focus Jam Squared suitable for?

The Focus Jam Squared is aimed at a broad target group, from ambitious beginners to experienced mountain bikers who do not want to make any compromises:

  • Adventurers who want to explore nature off the beaten track and are looking for a reliable bike for challenging terrain.
  • Technology-loving bikers who value the latest e-bike technology and high performance.
  • Endurance explorers who want to tackle long tours without having to worry about range.
  • Trail lovers who want to enjoy an agile and powerful bike that also cuts an excellent figure in technically demanding passages.

A fusion of performance and design

The Focus Jam Squared is characterized by its innovative design, which is not only aesthetically pleasing but also offers functional advantages. The integrated battery ensures a slim look and contributes to a balanced weight ratio that makes handling easier in difficult terrain. The possibility of installing an additional battery doubles the range and makes the Jam² the ideal partner for extended tours.

Use cases and benefits of Focus Jam Squared

  • Long mountain tours that require endurance and range.
  • Technical trails that require high agility and precise handling.
  • Daily journeys where comfort and reliability are paramount.
  • Environmentally conscious travel as it represents a sustainable alternative to motorized transport.

SQUARED EXPERIENCE Tailored Energy Concept TEC